Systems informed by big data can offer compelling evidence for the smallholders. For instance, Malaysia could easily point EU policymakers and buyers to smallholder zones that have been in production (no deforestation) since 2000, 1985, 1970 and so on. For every 300,000ha of smallholder plantations found, buyer could get over one million tonnes of no-deforestation palm oil.
Will China buy more? How far will EU demand fall? This analysis is unable to support the viewpoint that loss of volume in developed markets is a "zero sum game" as trae value exceeds trade volume.