12 March 2016: SLS and "sodium coco sulfate" from WSJ test of Honest Co.Editor's note: In contention is SLS and "sodium coco sulfate" - this contains a significant amount of SLS. Also an opportune time to post something I got hold of a little while back from P&G's presentation, highlighting that most liquid products contain over 60% water.
Laundry Detergent From Jessica Alba’s Honest Co. Contains Ingredient It Pledged to Avoid - Tests of startup’s liquid detergent find SLS, a cleaning agent common in more mainstream brands By SERENA NG March 10, 2016 http://www.wsj.com/articles/laundry-detergent-from-jessica-albas-honest-co-contains-ingredient-it-pledged-to-avoid-1457647350
Jessica Alba’s Honest Detergent Ingredient Questioned 3/11/2016 Actress Jessica Alba’s Honest Co. has gained a loyal following by selling products it says are safer and more ecologically friendly than mainstream brands. But recent lab tests put the company's claims into question.... http://www.wsj.com/video/jessica-albas-honest-detergent-ingredient-questioned/804975F2-95E6-4922-BF2D-5059B7B0393B.html